o2living White Paper

The Time To Right The Wrong in Your Life is Now

By O2 Living

Executive Summary

This White Paper examines The Juice Cleanse and its use in
removing toxins from the body. Inspired by Lance Armstrong’s initiative, particularly
Dr. Cynthia Foster’s articles on cleansing toxins from your body, O2 Living’s medical
research group worked with holistic wellness physicians and nutritionists to create
signature fresh detoxifying juices that could be incorporated into O2 Living’s evolving
wellness program.

Juice Cleanses have become an increasingly popular way for people to cleanse dangerous
toxins from their bodies. O2 Living research and development group began working with
medical doctors, holistic wellness physicians, nutritionists and chefs to establish a juice
cleansing program that was unique to the brand. O2’s founder, Rosemary Devlin, and her
team of professionals, developed a signature line of detoxifying juices that feature only
fresh, carefully prepared, organic ingredients. This combination of ingredients, together
with a specific protocol, helps to remove years of toxin build-up from the body. Based on
the teams’ research, there are many detoxification programs that are actually toxic and
chemically processed. One should carefully research cleansing prior to initiating a


The History of Cleansing

The origin of juice cleansing dates back to 1747 when Dr. James Lind, who studied
medicine at the College of Surgeons in Edinburgh, Scotland, conducted a study into the
disease of scurvy. Dr. Lind was able to document that the use of citrus fruit blends in
directed dosages, and in a controlled medical environment, could treat and eventually
eradicate this disease (Historic Figures).

The relationship between toxins and empirical use of specified nutritional molecules was
further advanced by the work of Sir Frederick Hopkins. Dr. Hopkins arrived at the
nutritional center point after pursuing a career in an entirely different field. In 1896, Dr.
Hopkins published works on the derivatives of proteins. The study provided the
foundation for his famed study of nutritional methodologies and the role they have in
preventing complex diseases of the nervous system, cardiovascular system, muscular
system and the gastrointestinal system. In 1929, he was the co-recipient of the Noble
Prize for this medical discovery.

A few years ago, Prince Charles caused a controversy with the British medical
establishment at a medical conference hosted by The Prince of Wales’ Foundation for
Integrated Health. During his address, Prince Charles challenged the doctors to include
Gerson Therapy in the treatment of cancer patients, 200 of who were in the audience.

Gerson Therapy dates back to Dr. Max Gerson who was born in 1881 in the German
town of Wongrowitz. He followed the enlightened approach to science and medicine that
Antoine Levoisier, Dr. Link, and Dr. Hopkins employed in their pursuits of wellness. Dr.
Gerson researched and studied the link between specific molecular designed fruit
beverages and detoxifying the body of the toxins to promote cure and health.

The link became the foundation for what is now known as Gerson Therapy. However, the
use of molecular based fruit treatment fluids and additional components of Gerson
Therapy stands at odds with proponents of traditional chemotherapy to cure cancerrelated
illness. Sloan Kettering has posted this debate on their website and is a source of
empowerment for cancer patients when consulting with their doctors.

Nobel Peace Prize winner Dr. Linus Pauling complemented Dr. Gerson’s work. Dr.
Pauling was a leading authority on wellness and the intellectual force behind
orthomolecular medicine. He went beyond his career in pharmacy to expand the
parameters of his wellness experience and concluded that orthomolecular methods of
treatment for disease were also the key to achieving health. The right molecule from the
right natural product was the key to leading healthy lifestyles.

The Need to Cleanse

The body is a very complex machine and, on a daily basis, is cleansing and detoxifying
itself. Like a machine it need constant servicing. A cleanse allows the body to efficiently
remove the toxins collected in everyday life. Periodic, focused cleansing gives your body
time to recoup while supporting your natural detox system with care and healing

During a cleanse, your digestive system is the main focus. Our digestive system regulates
which nutrients get into our body and which toxins are removed. Its key players are the
mouth, esophagus, stomach, small intestine, liver, kidneys and colon. Each utilizes
specific enzymes to break down both our food and toxins. Therefore it is crucial to avoid
certain foods and beverages—and incorporate others—while taking specific supplements
to aid the digestive process. Also key are the skin, blood, lungs and lymphatic system.

When going on a cleanse, one must be careful to get plenty of rest and drink plenty of
water to avoid feeling fatigued. It is equally important to understand that although you
will lose weight, it is specifically intended to help achieve overall health and well-being.

Before developing its line of signature cleansing drinks, O2 spent extensive time
developing the drinks' flavors. The objective was to develop drinks that embraced the
principles of orthomolecular wellness but also tasted good. 02 Living’s Executive Chef,
Tom Donnelly, was an integral part of the process.

You Are What You Eat

O2 Living’s Executive Chef, Tom Donnelly, specializes in creating healthy, wellbalanced
meals and fresh juices for the holistic wellness center’s guests each day.
Formerly a traditional chef designing the SAD (Standard American Diet) menu for hotels
and fine-dining restaurants, Chef Donnelly was unaware, prior to joining O2 Living, that
the SAD menus were not nutritionally sound and could negatively impact one’s health.

Shortly after joining O2 Living, Chef Donnelly developed flu-like symptoms, which
precipitated a visit to his doctor. At the examination, he was advised that he had
dangerously high blood pressure and was more than 20 pounds overweight. Chef
Donnelly was immediately prescribed Benazapril for the treatment of his high blood
pressure and, following subsequent blood work, Simvastatin for the treatment of his high

Upon returning to work at O2 Living, Chef Donnelly added O2’s signature greens drink
to his daily regimen and eventually completed a three-day cleanse, recommended as a
good introduction only. He soon began to feel better, which he attributes to his healthier
lifestyle, which included the greens drinks, three-day cleanse and a significantly lower
calorie diet, all of which were dramatic changes for a man who formerly consumed 2,500
calories daily.

Within nine months of beginning his new food regimen, Chef Donnelly graduated to a
seven-day greens juice fast, lost 38 pounds and, with the blessing of his doctors, stopped
taking both medications. As a testament to his success, Chef Donnelly keeps his medical
record on file at O2 Living to share with guests.

Concluding Summary

As we have seen throughout the history of cleansing, toxins can
have a negative effect on the body and even cause diseases, such as cancer. If practiced
correctly, juice cleansing can help to achieve optimal well-being. It is a way to cleanse
the body of toxins and part of a balanced lifestyle.

Back to blog